If you have never experienced that magic feeling of a real spray can, you don’t know the beatific feeling of seeing and touching the results with your hands. It will make anybody happy. So the only right way to apply a stencil font like Tripper, is to use it as real stencils. The people behind Under Consideration – Armin Vit & Bryony Gomez-Palacio – went the whole hog while creating the dingy identity for this year’s Brand New Conference in New York. All weights of Tripper – each with its own flavour – are being applied, reliving oldskool New York subway graffiti. This conference is just asking for a whole lot of real, smelly stencils flying around.

More extensive thoughts behind the corporate identity for the conference can be found at the conference website.